How Digital Spark Agency Scaled to 50+ Clients

The Challenge

Digital Spark Agency was growing rapidly, adding 3-5 new clients every month. But their growth was creating operational chaos. With each client running campaigns across Google Ads, Meta, TikTok, and LinkedIn, the team was drowning in platform tabs and spreadsheets.

"We had account managers logging into 15-20 different platforms every day," recalls Sarah Chen, Digital Spark's Director of Operations. "Our reporting process alone took 8 hours per week per account manager. We knew we couldn't scale like this."

"We were spending more time on administrative tasks than on strategy. Our clients were paying for expertise, but we were buried in data aggregation." — Sarah Chen, Director of Operations

The Search for a Solution

Digital Spark evaluated several enterprise ad management platforms, but most were either too expensive for their size or required significant technical resources to implement. They needed a solution that could:

• Connect all major ad platforms in a single dashboard
• Automate client reporting with white-label capabilities
• Provide cross-platform performance insights
• Scale affordably as they added more clients
• Be up and running in days, not months

Why coreAds

After a two-week trial, Digital Spark chose coreAds for its balance of power and simplicity. The platform connected to all their client accounts within hours, and the team was generating cross-platform reports by the end of day one.

Key features that sealed the decision:

• One-click platform connections: OAuth integration meant no API credentials to manage
• Unified dashboard: All clients, all platforms, one view
• Automated reporting: White-labeled PDF reports on a schedule
• Cross-platform metrics: True cost-per-acquisition across all channels
• Agency-friendly pricing: Unlimited users on the Agency plan

The Implementation

Digital Spark rolled out coreAds across their entire client portfolio in under a week. The onboarding process was straightforward:

Week 1: Connection & Setup

The team connected all 35 client accounts (at the time) to coreAds. With OAuth authentication, each platform connection took less than 2 minutes. They organized clients into workspaces and set up team permissions.

Week 2: Reporting Migration

The operations team built report templates matching their existing client deliverables. They configured automated report delivery for weekly and monthly schedules, freeing up account managers immediately.

Week 3: Optimization Workflows

With reporting automated, the team shifted focus to campaign optimization. They used coreAds' cross-platform insights to identify underperforming campaigns and reallocate budget to winning channels.

The Results

Six months after implementing coreAds, Digital Spark's transformation was undeniable:

Operational Efficiency

• 40% reduction in overhead costs: Fewer tools, less manual work
• 25 hours saved per week: Across the account management team
• 3x faster onboarding: New clients live in hours, not days

Client Performance

• 3.5x average ROAS: Up from 2.1x before unified optimization
• 22% lower average CPA: Better budget allocation across platforms
• 95% client retention: Better results, happier clients

Agency Growth

• 50+ clients: Up from 35 at implementation
• Same team size: Scaled without additional hires
• Higher profit margins: Efficiency translated to profitability

Looking Ahead

Digital Spark continues to grow, now managing over $2M in monthly ad spend across their client portfolio. With coreAds handling the operational complexity, they've been able to focus on what matters most: delivering exceptional results for their clients.

"coreAds didn't just save us time—it transformed how we work. We're a strategic partner to our clients now, not a reporting shop. That's the difference." — Sarah Chen, Director of Operations